This project presents a complete visual identity system developed for Al Farouq Charity Society for Orphans Care.
The scope includes logo design, brand architecture, color system, typography, graphic patterns, stationery, signage, social media templates, and a comprehensive Brand Manual designed to ensure consistency across all communication channels
Proposed logo
Logo Philosophy
The logo of Al Farouq Charitable Society relies on a warm visual composition that combines humanity and compassion in a single emblem, reflecting the core of the Society’s mission to provide support and care for the most vulnerable groups.
The stylized hands symbol was selected to embody the values of care and support provided by the Society to families and orphans. Meanwhile, the surrounding circles represent the community and the collaborative environment within which the Society operates, serves as a reminder of the role of social solidarity in enhancing humanitarian impact.
At the heart of the composition, the heart symbol appears to represent orphans as the centerpiece of the Society›s humanitarian work and the primary drive behind its various efforts and programs.
The hands appear in green as a symbol of care, growth, and empowerment, signaling the Society›s role in nurturing orphans and families while offering them better opportunities. In contrast, the heart comes in a soft tone to reflect tenderness and human warmth, creating a visual balance between the strength of the green and its softness, thereby enhancing the emotional dimension of the identity.
The logo is displayed on a primary deep navy blue background that bestows a dignified, professional presence and provides clear visual contrast for the colored elements, creating a direct emotional connection. Overall, the design maintains a balance between lines and open space to convey a sense of safety, ensuring high adaptability across various print and digital media.
Summary:
Heart Symbol: Represents orphans and the centerpiece of the Society›s mission.
Hands: Symbolize care, compassion, and support.
Circles: Represent the community and collaborative environment.
Colors: Green for the growth of good – Pink/Soft Tone for warmth – Navy Blue for trust, professionalism, and empowerment.
Vertical Logo Construction Grid & Clear Space
Horizontal Logo Construction Grid & Clear Space
Color & Visual Variations of the Logo
Typography System
To maintain consistent cross-platform presentation, the following primary typefaces are mandated:
Primary Arabic Typeface: Tajawal (Clean, modern geometric sans-serif suitable for both headlines and body copy).
Primary English Typeface: Poppins (Geometric sans-serif offering high readability and contemporary professional authority).
Primary Color Palette
Patterns
Brand Misuse & Prohibitions
Logo Sizing & Scaling
Stationery Design: Business Card & Letterhead
DL Size Envelope
Building Signage
The board is designed at a size of 150 cm x 50 cm and can be printed as is or scaled up by 100% or more when needed. It is also presented on a visual mockup. Note: The logo was scaled up by 900% in this application
Social Media Visuals
Al Farouq Medical Center - Irbid
Logo Symbolism:-
Integrated Vision: Combines human care with medical professionalism into a unified identity.
The Crescent Symbol: Represents safety, trust, and comprehensive care for orphans and underprivileged families, embodying the society’s compassionate mission.
Geometric Precision: Smooth, balanced curves reflect clinical accuracy while retaining a warm, approachable aesthetic consistent with the brand family.
Master Brand Alignment: Shares identical line weights and proportions with the parent identity, honoring its heritage while establishing a distinct medical profile.
Color Strategy: Signature Red
Healthcare & Urgency: Symbolizes vitality, readiness, and swift emergency response.
Warmth & Empathy: A balanced, non-aggressive red that conveys approachable, patient-centric care.
Visual Distinction: Provides strong brand recall, setting the Irbid branch apart while maximizing symbol legibility across print and digital touchpoints.
Vertical Logo Construction Grid & Clearance Area
Horizontal Logo Construction Grid & Clearance Area
Logo Variations (Color & Construction)
Color Palette
Patterns
Brand Misuse & Prohibitions
Stationery Design: Business Card & Letterhead
Al Farouq Medical Center - Al Husn
Logo Symbolism
Logo Concept & Design Philosophy
Vitality & Precision: Employs a modern visual framework that embodies active, high-standard medical care.
The Heartbeat Symbol: Represents life, continuity, and unbroken patient monitoring, reflecting precise diagnosis and prompt healthcare response.
Sub-Brand Harmony: Geometrically balanced to integrate seamlessly with the parent identity while maintaining distinct branch individuality.
Color Strategy: Turquoise Blue (#00A8C8)
Trust & Healing: A serene, professional shade that promotes calmness, purity, and patient reassurance.
Branch Differentiation: Creates a clear visual distinction from the Irbid branch (Red), celebrating service diversity within a unified identity framework.
High Legibility: Ensures a crisp, contemporary presence optimized for both digital and print touchpoints.
Brand Misuse & Prohibitions
Logo Sizing & Scaling
Stationery Design: Business Card & Letterhead
Al Farouq Society School
Logo Concept & Design Philosophy
The Pencil Symbol: Represents the origin of knowledge, creativity, and foundational skill development as a universal emblem of learning.
The Circle Frame: Symbolizes a safe, supportive, and structured educational environment that embraces students› holistic growth.
Brand Architecture: Styled in a clean, minimalist approach that integrates smoothly with the parent identity while maintaining school individuality.
Color Strategy: Reddish-Pink (#EB5B62)
Warmth & Engagement: Blends energy and friendliness to evoke early learning, joy, and creative motivation.
Branch Identity: Provides distinct visual independence from other society entities while maintaining master brand harmony.
Emotional Connection: Fosters a positive, welcoming bond with students and parents across digital and print touchpoints.
Brand Misuse & Prohibitions
Stationery Design: Business Card & Letterhead
Al Farouq Society Kindergarten
Logo Concept & Design Philosophy
The Rose Symbol: Represents growth, innocence, and blossoming potential within a child-centric early education space.
Nurturing Framework: Embodies a safe, warm environment that encourages discovery, play, and foundational development.
Brand Architecture: Stylized to align seamlessly with the master identity while preserving the kindergarten’s unique branch character.
Color Strategy: Golden Yellow (#F8B32B)
Optimism & Energy: A warm, vibrant hue that stimulates creativity and joy in early childhood learning.
Engagement & Trust: Creates a delightful visual touchpoint for young children and instills confidence in parents.
Branch Distinction: Offers clear visual differentiation from other sub-brands while maintaining overall ecosystem cohesion.
Brand Misuse & Prohibitions
Stationery Design: Business Card & Letterhead
Al Farouq Center for Training & Employment (Rakeeza)
Logo Concept & Design Philosophy
The Gear Symbol: Represents productivity, technical proficiency, and continuous skill development for workforce readiness.
Brand Architecture: Crafted in a clean, geometric style to integrate seamlessly with the master identity while maintaining vocational distinctiveness.
The «Rakeeza» Vision: Symbolizes strength, dependability, and empowering individuals to become pillars of their own professional success.
Color Strategy: Reddish-Orange (#E4572C)
Energy & Action: A bold, high-impact hue that conveys enthusiasm, drive, and hands-on execution.
Professional Empowerment: Reflects initiative and career transformation through active learning.
Master Brand Harmony: Complements the society›s warm color palette across digital and print touchpoints.
Brand Misuse & Prohibitions
Stationery Design: Business Card & Letterhead
This was my proposal for the design contest but unfortunately the contest is canceled .
Thanks for watching.
